SUNDARA WOMEN
What it means:
This defines WHO your customer is, not who you are.
In simple words:
“If you wear Sundara+, this is the woman you are.”
Content inside:
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Brand story (why Sundara+ exists)
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The mindset of your customer
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Confidence, individuality, rooted-modern woman
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Your master line:
“Sundara is the moment to wear confidence.”